Audience Research
Interviews
To start our research we carried out some interviews on a group of people, ranging in ages, gender and opinions. This was so that we could gather information on what people did and didn't enjoy when it came to horror films. Asking a range of ages gives us a wider view on what people expect to see in a teaser trailer and what their favourite horror sub-genres are. The video below shows these interviews.
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Questionnaire
To get a full insight into our target audience we decided to compliment our audience research interviews by completing a audience questionnaire. We asked three questions to people across the society age range. Our results are as shown below:
Our results from the survey show that females aged 25 and over are least likely to watch horror films most of the people within the age bracket claimed that they found horror films too scary because they didn't like the surprises or shocks within them. Our results also show that men aged 15-25 saying yes share around the same amount of the graph as females 25 and over. This meant that we decided to ultimatley aim our film at men aged between 15 and 25 because they are the most likely people that are going to watch such a film.
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