Question 2 - How effective is the combination of your main product and ancillary texts?
Magazine
Within Trailer
Poster
Our main and ancillary products are effectively combined because of our use of brand identity, iconography and characteristics. The iconic images of our teaser trailer are the heart and our main character, which feature equally on our two ancillary products. Furthermore, we felt that our main and ancillary products were effective together because they conveyed the same message through each, whilst continuing to look realistic. This means that our products were easily identifiable by our audience, as shown in the video below, as well as showing the themes and ideas of our trailer.
Iconic Images & Branding
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Realism within the three products
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Casting
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We also found that our main product, along with our ancillary products, were effective because of the feedback we received from potential audience members. Within our feedback information people told us that they felt all our products worked well together to sell the film's brand and identity. Both men and women identified that the products would be effective in marketing the film and in drawing audience members in.